Following 13 complaints about unsolicted marketing texts Tempcover, which operate within the financial sector as a provider of shortterm motor insurance, was fined £85,000 by the ICO. The investigation was launched following 13 complaints. The recipients of the text messages had not consented to receive them. You can find the ICO’s full investigation here https://ico.org.uk/action-weve-taken/enforcement/tempcover-ltd/