The Information Commissioner’s Office (ICO) has fined a home improvement firm £200,000 for making more than half a million unsolicited marketing calls.
Home2Sense Ltd of Lampeter, Wales made 675,478 nuisance calls between June 2020 and March 2021, offering insulation services to people registered with the Telephone Preference Service (TPS).
It is against the law to make marketing calls to phone numbers that have been registered with the TPS for more than 28 days, unless the recipient has notified the company that they do not object to receiving such calls.
Home2Sense Ltd told ICO investigators that customer data was acquired from an “unknown source” and blamed its staff for not screening the phone numbers in their database against the TPS.
Following more than 60 complaints from the public, the ICO’s investigation found that the company identified itself with different trading names when calling customers, including ‘Cozy Loft’, ‘Warmer Homes’ and ‘Comfier Homes’. This is also illegal.